In all legendary transformative journeys, there is an epic artifact. A powerful, significant object that plays a central role in the plot or quest. It often possesses extraordinary qualities and immense value - imbuing great power to those who possess it. (Think “Ark of the Covenant” for Indiana Jones or the “Infinity Stones” from Marvel Cinematic Universe.)

In today’s adventurous world of digital marketing and technology transformation, Global Design and Messaging Systems are the new epic artifact. They unleash significant impact for brands and businesses in the quest for transformation – uniting disparate forces, unlocking new powers, enabling divine knowledge, offering protection from the perils of competitors and, ultimately, paving the way for future generations. In marketing terms this means – breaking down silos between departments, strengthening global brand consistency with local market flexibility & scalability, increasing brand differentiation while yielding cost & operational efficiencies, and future proofing business value for audiences worldwide.

Yes, when done right, Global Design Systems have the power to achieve all that and more!

To continue reading, download the free Global Design Systems white paper HERE

Lori Wilson is The Head of Creative Services at iCrossing.