In our latest webinar series, Unlocking Growth with Customer-Led Value, iCrossing’s Head of Experience Transformation Strategy, Philip Black, and Head of Digital Solutions, Richard Gatewood, discuss how driving business results can stem from the customer level. The individual webinars in our series follow real client pain points, as well as the solutions that can be applied to your own business endeavors.
Our most recent installment of the series covers the difference between traditional marketing strategy and Marketing Beyond the Sale in order to engage customers across multiple touchpoints in their buyer journey.
What you’ll learn:
- How leading brands are prioritizing customer experience for a robust marketing effort
- How to support your customers beyond the initial sale
- The value unlock for businesses who craft brand experiences throughout customer journeys
Watch the webinar HERE.
