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E-Commerce Lessons for High Demand Brands

How strong is your brand? Does it need no introduction? Has it surged over 300% in 4 years, like the viral Stanley cup?

Will AI Chatbots Replace Traditional Search Engines?

Not sure how Artificial Intelligence (AI) advances will affect your brand’s marketing mix? Clients consistently ask us if they should look at...

COMMON KNOWLEDGE OR COMMON MISTAKES? WHY CHOOSING THE RIGHT SOCIAL PLATFORM TO OPTIMIZE YOUR PAID AD FUNNEL ISN’T ALWAYS OBVIOUS

From the marketing executives at the boardroom table to the kids at the dining room table, it seems that almost everyone has an opinion on what...

For Everything There is a Season – including Google ads.

Your digital advertising campaign has been launched. Keywords – Relevant. Bids – Competitive. Budget – Generous. Past performance – Strong. And yet –...

Weathering the storm: Preparing your paid digital strategy for current events

Since March 2020, the mantra “when things return to normal” has reminded us that things are, in fact, not normal. And the truth is, even with...

As the Industry Evolves, So Does Cannes Lions. But Are We Going Too Far?

It goes without saying that Cannes has been and continues to be an important event for our industry. However, it’s also changed in recent years to...

Two Minutes on Performance Marketing

As marketers continue to focus more on growth, many turn to performance-marketing strategies. iCrossing’s Sam Vining recently spoke at the PM360...

Designing Metrics to Measure Qualitative Marketing

For previous generations of marketing leaders, the idea of measurement was more theoretical than truly achievable. Marketing programs were largely...

How Walmart Builds a Social Media Strategy to Support Reputation Management

Without data to analyze and drive your social strategy, you’re just talking to a wall. That’s the main lesson from a keynote delivered on April 23 by...

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Insights

Digital Media

E-Commerce Lessons for High Demand Brands

Will AI Chatbots Replace Traditional Search Engines?

COMMON KNOWLEDGE OR COMMON MISTAKES? WHY CHOOSING THE RIGHT SOCIAL PLATFORM TO OPTIMIZE YOUR PAID AD FUNNEL ISN’T ALWAYS OBVIOUS

For Everything There is a Season – including Google ads.

Weathering the storm: Preparing your paid digital strategy for current events

As the Industry Evolves, So Does Cannes Lions. But Are We Going Too Far?

Two Minutes on Performance Marketing

Designing Metrics to Measure Qualitative Marketing

How Walmart Builds a Social Media Strategy to Support Reputation Management

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