![Two Minutes on Performance Marketing](jpg/ales-nesetril-734016-unsplash.jpg)
As marketers continue to focus more on growth, many turn to performance-marketing strategies. iCrossing’s Sam Vining recently spoke at the PM360 conference about how to bring together disparate first-party data in an increasingly fragmented digital marketing world.
“Brand-owned first-party data is the fuel for marketing, but our increasingly complex marketing technology ecosystem siloes it,” Vining said.