iCrossing has partnered with Freckle, a privacy-compliant data and offline media measurement company to provide offline measurement to search clients that will increase the ability to measure performance and support consumer privacy compliance. An understanding of performance also supports privacy compliance, so the global partnership supports iCrossing’s threefold strategy for readiness and preparedness, visibility, and insights.
“There’s no better indicator of intent than search,” said Chris Apostle, Chief Media Officer at iCrossing, “if users input a search and end up in a retail store, we have a good understanding what they’re looking for. … And it’s one of the most powerful aspects that drove this partnership.”
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