iCrossing developed a cost-effective digital strategy that didn’t compromise on performance. Leveraging the brand’s recent audience segmentation study and customer data, iCrossing utilized precisely targeted paid media (SEM, Social, Programmatic) to efficiently drive traffic to conversion-focused campaign landing pages—different versions of which focused on:

1. Demystifying pet insurance

2. Outlining why their policies were better than their competitors 

3. Building emotional connections with pet parents through thoughtful, heartfelt messaging and imagery.

In parallel, iCrossing’s SEO strategy homed in on optimizing the front- and back-end of [the brand’s] online experience to generate a steady stream of quality organic web traffic to all corners of their website at scale over time—including SEO leadership, optimizations and maintenance surrounding a website redesign and relaunch.